Taking a Stand Essay Example | Topics and Well Written Essays - 500 words

Taking a Stand - Essay Example This is subsequently presented to masses by professionals rather than academics while focusing on the economic effects (Minogue). Minogue named this new specie as the for-profit universities and educational institutes. However, the practice of for-profit education was first criticized by Plato and Aristotle in ancient Greece. Fee-based education was actually an idea presented by Sophists who were immigrant professional teachers in Athens. They started offering higher education services in return of some fees. Researchers argue that three prominent Sophists including Hippias, Protagoras and Isocrates had a clear idea about competition. Since their approach was significantly innovative therefore they faced immense criticism from Plato and his student Aristotle. Both of them argued that such educational activities which are based upon earning profit and commercialization will have negative impact on the Greek society (Stabile). Plato in particular was against the for-profit education because he believed that there is absolutely no connection between truth and profit, money and education. Moreover, Plato viewed profit based teachings as predicted on an extreme pride regarding what represents knowledge. Plato also argued that for-profit education gives rise to false class divisions depending upon the odd stru ctures which have value but no truth (Bartlett). Aristotle focused more towards the liberal education which actually reflects the basic conditions and assumptions of the Athenian society. Here, liberal was used in two different meanings. Firstly, education should not be aimed at generating profits neither it should be expressed in form of end-utility. Secondly, liberal education means a balance between moral and intellectual excellence (Yu). He rejected the idea of fee-based education in the same way as his teacher Plato did. Contrary to this, Sophists used to charge fees for

Process Design Matrix and Summary Essay Example for Free

Process Design Matrix and Summary Essay We’ll begin by defining processes development. According to (Chase Jacobs) process is defined as common manufactured products that describe the necessary essential steps for the design of a product. These methods represent a basic sequence of steps or activities that an organization uses to create or modify a product. Many of these tasks involve more intellectual knowledge than physical activity. Some companies define and follow an accurate and detailed development process, while others may not even be able to describe their processes. Every company uses a different process from any other company; in fact, the same organization may follow a different process for each of its products or markets. The purpose of this strategy process is to design a process that meets the customers needs and to product details within the cost and other administrative constraints. Note that the selected process will have a long term effect on competition and the flexibility of the production, as well as on the cost and quality of goods produced. Therefore, much of the procedures strategy is provided at the time of the decision making. I work at Humana Healthcare Insurer Company. It is a Kentucky based Company with 45 years in the market, a leader in consumer-centric health benefits and a Fortune 100 company with revenues of more than $ 30 billion, ranking 79 in our evolving approach to well-being. To help people achieve lifelong well-being, the elements of purpose, belonging, security and health all work together to produce true well-being and we make our contribution to bigger than balance through core strength of our health. Taking into considering the service offered, which is a health insurance plan, Humana has a call center that uses an advanced technology platform that allows access to multiple platforms at the same time to focus on solving the resolution of the call. Calls are answered by highly trained personnel to meet the highest standards of quality and customer  satisfaction. We answer calls in a time of 20-80 seconds allowing each call to be a good experience for our customers. This will allow flows and processes designed to meet and comply with operational requirements and customer needs. To reach the highest levels of satisfaction our Call Center Workforce Management area has to forecast calls volume, agent requirement calculation, compare results and build sc hedule workforce. Our results of the survey conducted to our customers exceed the standards of 98 percent satisfaction. Another service that Humana offers are programs directed to health care. Prevention is one of the main approaches for optimal health. Humana adds value promoting programs such as Humana Beginning for pregnant women, asthma prevention program and nutrition programs where our nutritionists coordinate health programs to guide and promote an optimal health that would result in healthier employees and lower utilization costs. With this vision a 30 percent reduction of your bill for medical claims is expected. The technology used for the call distribution it’s an ACD which allows equitable distribution. Humana provides a dedicated unit called SBU / VIP Area which is a dedicated area of integrated services for our customers. The objective of this area is to manage VIP customer calls through this dedicated area, offering them an exclusive and unique service. Our product is intangible, where each of our programming methods is directed to the contact with the customer, the response time is short, and our markets are local and international. Another of our features is the simultaneous production and consumption with re sponse; duty cycles that are closed after each call and systems technology for call log inquiries to document the call resolution. The main objective is to improve quality, associates productivity and timely response. References Boothroyd, G.,P. Dewhurst and W. Knight. Product Design for Manufacture and Assembly. 2nd ed New York Marcel Dekker 2002 Cooper, R. G Winning at New Products: Accelerating the Process from Idea to Launch Reading MA Perseus Books. 2001 Morgan James M., and Jeffrey K. Liker: The Toyota Product Development System: Integratimg People, Process, and Technology. New York Productivity Press, 2006 Ulrich, Karl T., and Steven D Eppinger. Product Design an Development 3rd ed. New York: McGraw-Hill/Irwin, 2004 Un diagrama de flujo està ¡ diseà ±ado para representar un proceso, ya sea en negocios o en lo personal, para mostrar la forma mà ¡s eficaz de completar un proceso. Un diagrama de flujo puede ayudar a visualizar lo que està ¡ pasando y ayudar a la persona o personas que està ¡n buscando en ellas para entender el proceso que se describe, y si es necesario, la forma de mejorarlo. Cada dà ­a, las personas realizan diferentes tareas que consumen una gran parte de su rutina diaria. En el siguiente artà ­culo, de un proceso especà ­fico ha sido identificado y, a continuacià ³n un diagrama de flujo ha sido diseà ±ado para mostrar los diferentes factores que pueden afectar el proceso, asà ­ como la mà ©trica especà ­fica que identifica el proceso. En el diseà ±o de un diagrama de flujo, los resultados muestran cà ³mo la cantidad de tiempo podrà ­a ser minimizado y que hacer para que el proceso sea mà ¡s eficiente. Hay diferentes tipos de diagramas de flujo, y cada uno tiene diferentes cuadros que representan distintas etapas en el proceso que se discute. Tambià ©n pueden incluir distintos niveles de detalle, segà ºn sea necesario y se muestra la estructura general del sistema. Diagramas de flujo suelen utilizar sà ­mbolos especiales, como los diamantes o rectà ¡ngulos. Un rectà ¡ngulo de bordes redondos representa las actividades de inicio y finalizacià ³n. Un rectà ¡ngulo regular representa una actividad o un solo paso. Un diamante representa el punto de decisià ³n. Las là ­neas de flujo muestran la progresià ³n de una etapa a la siguiente. Los factores que afectan el proceso de diseà ±o de tiempo dedicado a prepararse para el dà ­a serà ¡n los siguientes: 1.  ¿Por quà © me levanto de inmediato o no oprimà ­ el botà ³n de la alarma? 2.  ¿Està ¡ mi ropa planchada para el dà ­a o tienen que ser planchada? 3.  ¿Mis hijos preparan sus bultos para sus prà ¡cticas de volleyball en la noche o lo hacen en la ma à ±ana? 4.  ¿Mi hijo de 11 aà ±os tienen practica o va a quedarse en casa? Si tiene prà ¡ctica, el tiempo debe ser aà ±adido en vestirse, lavarse la cara, cepillarse los dientes, desayunar. Todos y cada uno de estos factores puede afectar el tiempo de proceso, ya que potencialmente pueden afectar la cantidad de tiempo dedicado a cada tarea. Algunas otras medidas que podrà ­an incluirse en la rutina de la maà ±ana son los siguientes: 1) Lavarse los dientes 2) Ducha 3) Secarse el cabello 4) Aplicar el maquillaje La mà ©trica que se ha identificado para medir este proceso serà ¡ el tiempo. Estoy buscando una manera mà ¡s eficiente para agilizar el trà ¡fico de la maà ±ana con mis hijos a partir del tercer grado en dos semanas y un bebà © recià ©n nacido en casa. El diagrama de flujo incorporarà ¡ la mà ©trica del tiempo para cada dà ­a de la semana que se està ¡ estudiando, en un plazo de cinco dà ­as. El tiempo es un componente crà ­tico en la maà ±ana si me les pido a mis hijos preparar los bultos para las prà ¡cticas de volleyball a tiempo o salir por la puerta para el nombramiento de un mà ©dico u otra actividad programada. Los tiempos que se enumeran a incluir la colecta de datos durante cinco dà ­as de la semana del 3 de octubre de 2011. Lunes, 10/03/11 tiempo de preparacià ³n: 32 minutos Martes, 10/04/11 tiempo de preparacià ³n: 20 minutos Mià ©rcoles, 10//05/11 tiempos para prepararse: 33 minutos Jueves, 10/06/11 tiempo para prepararse: 15 minutos Viernes, 10/07/11 tiempo de preparacià ³n: 19 minutos El tiempo total gastado en el transcurso de cinco dà ­as: 119 minutos Un diagrama de flujo puede ayudar a una persona a decidir quà © medidas tomar para agilizar un proceso en el trabajo o en su vida personal. El diagrama de flujo que diseà ±Ãƒ © muestra claramente que el fin de agilizar la rutina de la maà ±ana, es necesario cuidar al mà ¡ximo la noche anterior. Esto incluye el planchado de la ropa, preparar los bultos, y tener a mi hijo ducha. El diseà ±o del diagrama de flujo muestra el tiempo extra que serà ¡ necesaria si cada paso que no se toma el cuidado de la noche anterior, o AM si me decido a golpear el botà ³n del despertador a las 6:00 a.m. CERTIFICATE OF ORIGINALITY I certify that the attached paper is my original work. I am familiar with, and acknowledge my responsibilities which are part of, the University of Phoenix Student Code of Academic Integrity. I affirm that any section of the paper which has been submitted previously is attributed and cited as such, and that this paper has not been submitted by anyone else. I have identified the sources of all information whether quoted verbatim or paraphrased, all images, and all quotations with citations and reference listings. Along with  citations and reference listings, I have used quotation marks to identify quotations of fewer than 40 words and have used block indentation for quotations of 40 or more words. Nothing in this assignment violates copyright, trademark, or other intellectual property laws. I further agree that my name typed on the line below is intended to have, and shall have, the same validity as my handwritten signature

Conflict and Tradition in Things Fall Apart Essay -- Things Fall Apart

Conflict and Tradition in Things Fall Apart The book Things Fall Apart successfully expressed how Chinua Achebe had succeeded in writing a different story. It pointed out the conflict of oneself, the traditional beliefs, and the religious matters of the Africans. Throughout the novel, Chinua Achebe used simple but dignified words and unlike other books, he also included some flashbacks and folktales to make the novel more interesting and comprehensible. Things Fall Apart was about a man named Okonkwo, who was always struggling with his inner fear although he was known for being a strong, powerful, and fearless warior. He feared of weakness, and failure more than the fear of losing and dying and that forshadowing the consequenses he got at the end. Through this man that Chinua Achebe represented the deep and rich human characteristics and the beliefs of one religion to another. The agriculture of the Igbo society was different than other societies of today. Yams were the main nourishment through every meal and they called these yams "the king of crops." Furthermore, people used the yams for every traditional celebration and used kola nuts to offer their "chi" or personal god. These food, as Chinua Achebe had described, sometimes related to or involved with the religion or ancestrial spirits. Sometimes there were certain celebrations for each specific kind of food such as the New Yam Festival. Chinua Achebe used agriculture to express certain characteristics of each festival and celebration of the Igbo society. There was not o... ...hrough this book that Chinua Achebe cleverly described the complexity of each religion and how it affected the African community at that period of time. The death of Okonkwo at the end was unpredictable to the readers because throughout the novel, Chinua Achebe described him as a strong warrior who feared of nothing besides failure and weakness. When Okonkwo committed suicide, he also committed the only thing he feared, and that was weakness. Things Fall Apart was the book about power, strength, sentiment, religion and love; it also contained several dramatic ironies. Although Achebe had written many books and novels, Things Fall Apart was one of his finest work that got listed as the Classic Bestseller. His delicately African style furnished the uniqueness as well as the prominence to the book.

John Stuart Mill and Women’s Movement Essay

John Stuart Mill was born in London in 1806. He became renowned as an economist, a writer, a philosopher and senior personnel in the East India Company (EIC). John Stuart Mill rendered much of his life time to a prominent activist working for women’s rights and movements. The Beginning The history which links Mill to the feminist movement dates back to the year 1851 when he married to a widow named Harriet Taylor and got settled in Blackheath Park. This place is said to be his spot from where a number of influential writings that advocated women’s right were written, which subsequently became popular worldwide. The Victorian Women’s Movement in England is also said to reach to this very place of Mill in the hope of counseling, headship and financial assistance (Sunshine for Women, 2003). Mill started working for the women’s cause after getting married to Taylor. As a matter of fact, he had to be subtle in participating in reform movements while being a member of the EIC. This is the reason he had to use his pen to work for the purpose. Mill retired from the East India Company in 1858. The first popular writing that he have with his name was written in 1860 and 1861 entitled as The Subjection of Women, which he did not give to publish as yet (Sunshine for Women, 2003). The Breakthrough In the year 1865, Mill was asked to stand at one of the positions for the parliament, the offer which was readily accepted by him. The agreement was basically, on the basis of the platform’s top most agenda as to give women rights to vote along with other equality rights. Following Mill’s enthusiasm for the cause and seeing his participation, different other women’s rights organizations approached him for his support. In due course, a Ladies Discussion Group carried out a poll asking its members if they thought it right for the women to participate in the public affairs. To their surprise, all the women members consented with this. Such an overwhelming response made Barbara Leigh Smith Bodichon, a leading early nineteenth century feminist and educationist, take a daring step. She suggested at par to build a suffrage society. Unfortunately, this step could not be carried out at that point in time because other contemporary activists were also afraid of extremists’ actions against the idea. However, Mill was courageous enough to support this idea once it was made certain that a Reform Bill would be put forward to the Parliament. He asked Bodichon to get more than hundred signatures in support of the petition. The stride proved to be quite successful and Bodichon was able to bring around 1,500 signatures following the formation of the first ever Women’s Suffrage Committee. Subsequently, when Mill put forth the petition after almost a eyear in 1866, the Bill was passed and the agenda of having women’s suffrage was incorporated in the parliament. Despite many hurdles, Mill’s one another daring step towards the cause was to make an amendment in the clause that dealt with property qualifications. He proposed to substitute the word ‘man’ with ‘person’ (Sunshine for Women, 2003). Nevertheless, at that point in time, the amendment was defeated with a larger number of votes against it. Unfortunately, this committee did not live very long and was dissolved with the dissolution and reformation of the bill as well. But, the women and Mill’s support did not end here and Mill’s wife along with other women members of the committee succeeded in creating a whole new organization which they named as London National Women’s Suffrage Society (Sunshine for Women, 2003). Mill’s leadership led him to become the honorary president of this very organization. At this moment, this organization needed something in written to disseminate among their members and among the external public. Mill felt a dire need to make his writings public and thus his The Subjection of Women got published and it saw gaining popularity worldwide being translated into a number of languages. Most importantly, this piece of writing was only of its kinds to be present on such a topic until World War 1 (Sunshine for Women, 2003). This step certainly, proved to be a milestone in women’s movement in that era. Subjection Mill’s Subjection remained a limelight for decades whenever women’s movement and feministic approach was talked about. What he wrote in it was women’s persistent low-leveled position which was in a constant struggle to rise. His writings show his sensitivity towards the issue as he talked about the prevalent attitude of the society towards a patriarchal system while subjugating women’s very existence. Subjection also talks about how women’s existence could be kept on exploiting once the society does not follow the norms of equality and justices. The comprehensive book also gets the reputation of advocating how terrible domestic violence is and could prove to be. However, it voices that the right to vote granted to women is only the first step towards a series of obligations that should be followed to treat them as equal beings (Mill, 2003). Conclusion All in all, analyzing John Stuart Mill’s life we can conclude that he got depression and physical ailment at a much younger age, but his intellect was far above those of his contemporary men. He thought and spoke high of women and worked for the feminist movement as much as his health granted him to. References Mill, J. S. (2003). On Liberty and Other Writings. United Kingdom: Cambridge University Press. Sunshine for Women. (2003, February n. d. ). John Stuart Mill (1806-1873). August 2, 2010, from www. pinn. net

Big Data

The breadth of center's MEMO inventory that encompasses all wireless phone brands is unmatched in the wireless accessory industry. 1. 2 Executive Summary This document represents the artifacts collected for the Customer Cell Phone Accessories Purchase Project at Accessories Fulfillment Center (AFC) located in Houston, TX. AFC needs to have a program that will engage its customer to get satisfactorily business experience. The purpose of this project is to develop a high level data flow design from the customer entering into the website to the successful purchase. Our mission is to create value.We want to deliver a service where customers can find and discover all cell phone needs that they might want to buy online, and endeavors to offer its customers the lowest possible prices. Every client has their own highly complex fulfillment and logistics challenges and we are here to help increase operating income, leverage return on investment, improve market agility, and achieve higher level s of customer service. We believe that our customer This paper will highlight the data elements needed to support such a program as well as the contracts and sub-entities that come into play.It will focus initially on the interactions required between our customers and systems as well as the methods they may use to make these purchases. Next it will discuss the data elements that deed to be considered in these transactions. We will provide a fully attributed Entity Relationship Diagram (RED) showing the entities, primary and foreign keys, as well as the individual data attributes needed by each entity. We will also cover the contracts held between these entities. A Data Flow Diagram (DVD) will also be provided to depict the flow of data through the systems and the work / processing performed by the system.This will cover the logical design of the system. Finally, we will discuss our decision analysis with a matrix of potential solutions and the final decision we landed on. . 3 Probl em statement Many companies and institutions have lack of designed web based application that can help and offer better service to customers employees and administers. As AFC Houston, it's official site of AFC web Just shows the basic information of the company and the variety of product. If customers need to buy accessories from AFC, they have to drive to AFC or make phone call to AFC. As we can see the AFC web is not customized and ineffectively to increase sale.So the main problem is the company needs an online shopping system in which can show office web information and has unction's such as product lookup, customer registration, product ordering and online payment. With the new system, AFC can create value and offer customer a better shopping experience. 1. 4 Assumption There are two assumptions we assume for establishing AFC online shopping system: 1 . It is common for company to use network technology to digitize system of information management. 2. The customer prefers to us e online shopping system to achieve the purchasing activity.Online Shopping System Requirement Analysis 2. 1 Requirement Definition E-commerce makes our shopping experiences more convenience, fast and versification. AFC online shop system not only needs to have the basic functions of identify the AFC online shopping system flow in Figure 1 . Then we define the functional requirements and non-functional requirements. 3 AFC online shopping system flow 2. 2. 1 Functional Requirement According to the characteristic of AFC online shopping system's basic process, we define some essential components for system function. 1 Only the membership can use the function of shopping cart. Product's information needs a classification to user's search. 3 Shopping cart needs serial number. Members can inquire the order. Considering these components, the main functions of the AFC online shopping system are embodied in the operation of providing, saving, updating and inquiring which include member infor mation management, product information management, shopping cart management, order management and payment method. The figure 2 shows the frame of system function module. 4 System Function Module We can conclude more functional requirement in detail from the diagram above. ) Member Register and Login Before new user puts the products into the cart, the system will guide the user to sign up the new account† part. New user has to fill in the information such as surname, password, Email address, phone number. The existing member then needs to enter the correct surname and password. The system will check the data and authorize the member to log in. B) Modify Member's Information User can modify their registration information after log in which includes surname, c) Administrator User Administrator is a special user; it can manage normal account, classify the products and deal with order. ) Browse the product All the guest and member can browse the products. E) Manage shopping cart A dd products into shopping cart Browse the shopping cart Member can see the list of shopping item includes quantity, serial number, and total price in their own shopping cart. Delete the products Edit the quantity of product Clear the shopping cart f) Order processing System will generate the order after member go to check in shopping cart. The system provide the function of inquire order to members after they complete the purchasing activity. ) Payment Method The system will allow member pay the product by Credit [Debit card payment or Papal. 2. 1. 2 Non-functional requirement a) Operational management The system should run on any PC, tablet Pc, mobile phone which can be connected to internet. MISSES 6 – Final Project The system should always be monitored by one of the administer during it's working time. B) Security No members can access any other member's personal information and purchase record. All the personal information filled in AFC web Just can be seen by registrants himself and the administer who has been authorized.The information should be protected during transmission by Secure Sockets Layer(SSL) software, which encrypts information member input. C) Cultural and Political All content included on AFC site, such as text, graphics, logos, button icons and images is the property of AFC ‘s content suppliers and protected by the United States and international copyright laws. Customer satisfaction is Oaf's goal. All the question and complaint that the system received will be deal within 48 hours. 3. Orders are guaranteed to ship within 1-2 days.The Entity Relationship Diagram helps us better to understand our data stored into the database. Each entity table specified is on the basis of requirements needed to fulfill our Customer Online Shopping System. For instance, Product_Detail entity table represents the information that needs to store for every new product, it can be updated or deleted. Same with Member_Detail entity table, it is requi red to store data for every new customer willing to become member of the company. The Member entity table represents data that is unique for every member of the company, ‘e surname and password.The Cart_lutes entity table represents the number of different products that a customer wants to have in his shopping cart. The Shopping Cart entity table has all the information of various products kept in the cart y the customer. It is nothing but the shopping bag with all the purchase details in it. Payment entity table takes cares of the payment required to make by the customer for the purchase from the company. And 7 Order_Detail table shows the details of the purchase made by the customer.A customer can directly inquire the status of his purchase made from the company. Each attributes in the table includes the details required will be stored each entity. The following is the explanation of primary keys, foreign keys and cardinality of relationship of each entity table: ) Member Pr imary Key: – User_ID User can be of two types, either returning previous customer or guest. Previous customer has their information available in system so they Just need to put their surname and password but for new customer we required to have all the basic information.Therefore, there is relationship between Member and Member Detail. B) Member_Detail Primary Key: – Member_old Foreign Key: – User_old. New customers willing to be member of the company need their data to be entered. There is relationship between Member and Member_Detail and I:M relationship tit product. C) Product_Detail Primary Key: – Product_old All the wears and tears of the product need to be stored in this table. There is I:M relationship with Member and M:N relationship with Cart_lutes. D) Cart_lutes Primary Key: – Correlate_old Foreign Key: – Product_old.Product_Detail. E) Outcroppings Primary Key: – Cart_old Foreign Key: – Member_old, Correlate_old 8 The re is I:M relationship with Cart_lutes table, 1:1 relationship with payment and relationship with Member Detail. This table contains all the details of product that a customer is willing to buy. F) Payment Primary Key: – Payment_old. There would be 1:1 relationship between payment and Cart_late and also after successful verification of the payment, there is 1:1 relationship with the Order_Detail. G) Order_Detail Primary Key: – Order_old.There is 1:1 relationship with the payment and M:l with Member. A member can directly inquire for the status of his purchase with the order_old. The Entity Relationship Diagram for Customer Online Shopping system of Accessory Fulfillment Center is shown below in figure 3. 9 Entity Relationship Diagram Logical design: Process Modeling (DVD) DVD is a graphical representation of the flow of data through an information system. Based on the functional requirement and RED, the processes and entity of AFC online shopping system is clear.We dra w the context diagram and DVD level O diagram for our system. The context diagram defines how the computer system interacts with it's environment. In AFC case, external entities are the customer who will need the various services from the system, and the administration office who will manage and request the reports. The figure 4 shows how AFC online system interacts with guest, member and administer. Context Diagram The level O diagram shows all the processes at the first level of numbering, the data stores, external entities, and data flow among them.We define 3 external entities, 8 processes and 5 data stores. The system data flow starts from the customer browses AFC web and register the membership. Next the customer will choose the product to shopping cart then pay the product which will generate the order. Each order will have a unique number for customer to track the order activities. The number will also help administer to manage the order. Administer is external entities who will do he background work such as manage the membership and deal with the order.The figure 5 and 6 will show each process event and the integrated level O DVD. DVD Fragment 1 Figure 6 Decision Analysis In order to measure how beneficial or practical an information system will be to an organization, we consider conduct feasibility analysis on the AFC online shopping system. The feasibility analysis is an evaluation and analysis of the potential of a proposed project which is based on extensive investigation and research to support the process of decision making. This part will elaborate the feasibility analysis from Big data Data† was only realized after the scanners were multi-dimensional software were made broadly installed. One could say that the data were the available. Twenty-five years ago, Big Data genre- â€Å"exhaust fumes† resulting from the primary use of dated by PUC point-of-sale scanners changed the The scanners to eliminate the costs of price marking face of marketing in the consumer packaged goods Oust as today, Big Data are often defined to be data (CUP) industry by causing marketing spending to that are a by-product of the use of a computer to tilt ominously in favor of price discounts and away solve an operational problem). Cent years, from advertising. Today, real-time digital Big Data generated by From the Analog Audit to Digital Scanning: the Internet offer the ostensible benefits of pro- The Impact on Short-term Marketing Strategies viding consumers with an easy way to find the Before the advent of scanner data, CUP marketers lowest price for any product while also arm ing had to rely on bi-monthly manual audits of stores marketers with dramatically expanded advertising to understand the trends in their brand sales and optimization capabilities. Arrest share at retail (See Figure 1). The data were Marketers would be wise, however, to heed the sessions of history and recognize that for all the not available until six weeks after the end of the bi-month period. Benefits Big Data afford, they also come with per- Then, suddenly, retailers and manufacturers had ‘Is that may not be as readily apparent. Ultimately, timely access to weekly (and even daily) scanner real-time digital Big Data must be used correctly if data.The granularity of these new data clearly they are to have a positive impact on brand health revealed the substantial impact of short-term mar- and improve marketing return on investment (ROI) kiting tactics, including temporary price reductions tooth today and in the future. Supported by newspaper advertisements (which communicated the price) along with prominent in- HISTORICAL PERSPECTIVE store merchandising support-?often in the form of How the Availability of Data Has end-aisle displays (See Figure 2).Transformed Markets Though auditing data showed a relatively stable Back in the sass, the motivation for retailers to bi-monthly sales trend, weekly scanner data clearly invest $1 50,000 to equip a typical supermarket with revealed the large and volatile sales increases that PUC scanners was not the value of the data they occurred when newspaper feature advertisements would obtain but rather the cost savings from not announced price reductions and in-store merchant- having to price mark each of the hundreds of thou- dosing support was implemented.Armed with this sands items on stores' shelves. With scanners, it was type of granular information, retailers were able to necessary only to display each SKU (stock-keeping pressure manufacturers for more trade-promotion unit's) price via a sign at the shelf because the check- dollars, and manufacturers-?as a result of the out cash register obtained the price for each undivided- tillers' pressure along with their own desire for all item by looking up the item's PUC code in the a short-term sales lift-?willingly increased their store's PUC/price file as the item was scanned.With this advent of these new data sources, CUP marketing Business often looked quite stable underwent a fundamental marketing shift from advertising to price discounting. Bimonthly Brand Sales 50 Today, software giant SAP GAG reports that the average CUP manufacturer spends fully 67 percent of its marketing budget on trade promotion and 10 percent on direct- $ Millions to-consumer promotions (mainly cents-off coupons), whereas less than 23 percent is 20 spent on branding advertising. With so 10 much being spent on retailer incentives that, in turn, then are used to temporarilyJan-Feb. Mar-Par May-June reduce price, the concern that resonates July-Gauge through the industry i s that brand equity Figurer Market Information in CUP Before Scanners: Brand Sales Measured by Bimonthly Manual Store Audits is being eroded as consumers become â€Å"trained† to buy on the basis of price discounts alone. That's an unhealthy situation for any brand. Big Data in the Digital World: but weekly scanner data revealed to retailers and manufacturers the huge short- term impact of trade promotions. 70 % Volume Sold (Newspaper/Display/Price Discount) Dollar Sales -10 Jan 12 Jan 19 Jan 26 Big data Data† was only realized after the scanners were multi-dimensional software were made broadly installed. One could say that the data were the available. Twenty-five years ago, Big Data genre- â€Å"exhaust fumes† resulting from the primary use of dated by PUC point-of-sale scanners changed the The scanners to eliminate the costs of price marking face of marketing in the consumer packaged goods Oust as today, Big Data are often defined to be data (CUP) industry by causing marketing spending to that are a by-product of the use of a computer to tilt ominously in favor of price discounts and away solve an operational problem). Cent years, from advertising. Today, real-time digital Big Data generated by From the Analog Audit to Digital Scanning: the Internet offer the ostensible benefits of pro- The Impact on Short-term Marketing Strategies viding consumers with an easy way to find the Before the advent of scanner data, CUP marketers lowest price for any product while also arm ing had to rely on bi-monthly manual audits of stores marketers with dramatically expanded advertising to understand the trends in their brand sales and optimization capabilities. Arrest share at retail (See Figure 1). The data were Marketers would be wise, however, to heed the sessions of history and recognize that for all the not available until six weeks after the end of the bi-month period. Benefits Big Data afford, they also come with per- Then, suddenly, retailers and manufacturers had ‘Is that may not be as readily apparent. Ultimately, timely access to weekly (and even daily) scanner real-time digital Big Data must be used correctly if data.The granularity of these new data clearly they are to have a positive impact on brand health revealed the substantial impact of short-term mar- and improve marketing return on investment (ROI) kiting tactics, including temporary price reductions tooth today and in the future. Supported by newspaper advertisements (which communicated the price) along with prominent in- HISTORICAL PERSPECTIVE store merchandising support-?often in the form of How the Availability of Data Has end-aisle displays (See Figure 2).Transformed Markets Though auditing data showed a relatively stable Back in the sass, the motivation for retailers to bi-monthly sales trend, weekly scanner data clearly invest $1 50,000 to equip a typical supermarket with revealed the large and volatile sales increases that PUC scanners was not the value of the data they occurred when newspaper feature advertisements would obtain but rather the cost savings from not announced price reductions and in-store merchant- having to price mark each of the hundreds of thou- dosing support was implemented.Armed with this sands items on stores' shelves. With scanners, it was type of granular information, retailers were able to necessary only to display each SKU (stock-keeping pressure manufacturers for more trade-promotion unit's) price via a sign at the shelf because the check- dollars, and manufacturers-?as a result of the out cash register obtained the price for each undivided- tillers' pressure along with their own desire for all item by looking up the item's PUC code in the a short-term sales lift-?willingly increased their store's PUC/price file as the item was scanned.With this advent of these new data sources, CUP marketing Business often looked quite stable underwent a fundamental marketing shift from advertising to price discounting. Bimonthly Brand Sales 50 Today, software giant SAP GAG reports that the average CUP manufacturer spends fully 67 percent of its marketing budget on trade promotion and 10 percent on direct- $ Millions to-consumer promotions (mainly cents-off coupons), whereas less than 23 percent is 20 spent on branding advertising. With so 10 much being spent on retailer incentives that, in turn, then are used to temporarilyJan-Feb. Mar-Par May-June reduce price, the concern that resonates July-Gauge through the industry i s that brand equity Figurer Market Information in CUP Before Scanners: Brand Sales Measured by Bimonthly Manual Store Audits is being eroded as consumers become â€Å"trained† to buy on the basis of price discounts alone. That's an unhealthy situation for any brand. Big Data in the Digital World: but weekly scanner data revealed to retailers and manufacturers the huge short- term impact of trade promotions. 70 % Volume Sold (Newspaper/Display/Price Discount) Dollar Sales -10 Jan 12 Jan 19 Jan 26

Music v.s the people Essays

Music v.s the people Essays Music v.s the people Essay Music v.s the people Essay People V. S Electronic Dance Music Electronic Dance Music, more often referred as EDM, is a selective genre of music, which centers in Trance, House, Progressive and Techno, its audience being among ages 11 to 25. Focusing in the art ofa DJ performing a continuous DJ set, progressing from one record to the next. Since early 1980s it has been popularizing more and more from time to time, becoming now, one of the biggest music genres in the world. From what it was being bedroom DJs and only getting booked to play at an underground rave or club has gone to performing at massive festivals, among ames like, Ultra in Miami, Tomorrowland in Belgium, Electric Daisy Carnival in Las Vegas, Global Dance Festival at Red Rocks in Colorado, and many other thousands of festivals specializing in this specific sound. EDM has now become a worldwide phenomenon, gone mainstream, from DJs/Producers being popularly known, like David Guetta, The Chemical Brothers, Armin Van Buuren and Swedish House Mafia. Many different times, this subject has been related unjustly to Drugs like Ecstacy, MDMA, etc But it is not until now that many people look at this phenomenon as a bad hobby. In 2010, Insomniacs 14th annual Electric Daisy Carnival took place at Los Angeles Memorial Coliseum with more than 185,000 of attendees during weekend. The festival drew criticism due toa 15 year old attendee who snuck into the 16 and up festival, and died of an overdose in the grounds. Local authorities took the unfortunate accident blaming EDM, drugs and everything involving the genre. EDC was then moved to Las Vegas, Nevada in its next installment. This outcome, came to a lot of other people (mostly parents) attentions, whome now seem to be concerned over their children who regularly attend dance music events. Many authorities officials across the United States, have tried banning events involving EDM, but have ailed miserably, still ignoring all the positive things these events have to offer. Many cities across the United States have become huge in the EDM business, and not only increasing in size the attendees whom promoters attract, but has also made a great impact on economy. In 2011, EDC was moved to Las Vegas Motor Speedway in Nevada, leaving an incredible outcome. According to an economic impact report by Beacon Economics, EDC pumped more than $136 million into the Clark County economy after more than 300,200 of attendees through the gates of the annual event. Also, equivalent of 1,400 full-time Jobs, bringing in $55. million in income for workers in Clark County. In 2011, Insomniac donated $75,000 from proceeds of the first EDC held in Las Vegas. Topping that today, $115,000 was presented to five different beneficiaries. As EDM events, formerly known as Raves, keep escalating, and one wont doubt this can get even bigger than it already is. This Just being a fact that estates how EDM benefits this world. Surpassing anything that had attacked these significants events, one would think this had stopped, but unfortunately this wasnt the case. On February 6th 2013, An article on raves made it to Los Angeles Times Front-Page story. Minutes after it was posted, promoters, organizers, EDM goers and pioneers of the topic, had gone mad viral against the story being published. Los Angeles Times attacked event organizers and promotion company, Insomniac, after publishing a story on drugs being sold at their events, defaming their prestige as company, it, being their only purpose. As if this wasnt enough, days before another article was written by Rong-Gong Lin II, Paul Pringle and Andrew Blankstein, Los Angeles Times, this time defaming the EDM scene in general, setting in bold, drug use as the main purpose. Popular known DJ/Producer, Kaskade, wrote an article in response to Los Angeles Times stories, explaning his following quote; they painted a picture of Ecstasy-fueled underground raves, bumped up into the mainstream, leaving a trail of dead, drug-addled kids being picked up by the coroners wagon rolling down desert roads. There are indeed some things that are wrong in the EDM scene, substance abuse being one of them, but perhaps, the real issue here, is drug use among teenagers. Defending with honor his music, sound and scene, Kaskade was serious about the topic, pointing out the growth of EDM throughout the years, eing it inevitable that with thousands of event goers, something can indeed go awry. In my own words, why blame EDM? Is like blaming a certai n kind of food topped with hot sauce, getting a stomach pain and blaming food instead of the hot sauce. His last statement, is surfing throughout the internet, being re-blogged by his fans and even fellow colleagues. Know this: as far as a music culture goes, EDM is the one who will accept the kids on the outliers, the ones who get bullied, the ones who feel like they may not quite fit in. This community is exceptional in its ability to bond all types ogether, and I am not exaggerating when I say it saves lives. Our audience is intelligent and kind, discriminating only in regards to which sound they like best. Our audience is unprecedented in their drive to proactively support each other. Electronic Dance Music, is Just not a general genre, is a universal language uniting millions of people around the world, leaving more positives than negatives. The hatreds might never stop, and will for sure continue to be confused for what is not. Drug abuse will continue even if raves or EDM go away. Since people dont see it, we ave a bigger issue going on, but theyre too blind to see it, and are looking to blame and throw dirt at something so beautiful and sane. Illegal substances will be and are everywhere, even in our own backyards, and criticizing ones scene will only cause to become underground again. Imagine a world were youngins are self-forced to party, per say, at an underground and illegal warehouse with no security and no one that knows about it, but them. Drugs well indeed be there, but in the atmosphere we live today it cannot be confused for what it used to be, and defending our EDM scene will end in something as positive as Saving Lives

Free Essays on Advertisings Affect on Kids

The effects of 2 People see advertisements all around the globe that attempt to lure consumers to buy products. Advertisements are placed in newspapers, magazines, schools, and on billboards everywhere. According to marketing consultants Stan Rapp and Tom Collins, on a typical day, an average American sees over 5,000 advertisements a day (Gay, 1992). Many questions arise about these advertisements, such as â€Å"Is advertising deceptive? Does it create or perpetuate stereotypes? Does it create conformity? Does it create insecurity in order to sell goods? Does it cause people to buy things that they really don’t need?†(Alexander & Hanson, 1993, p. 240). Advertisers use specific methods to target teen consumers, but these methods are not always successful or ethical. Advertising is giving the general public information about new goods and trying to increase overall sales, which increases the efficiency of the nation’s economy. It is supposed to be a significant way of getting the point across about a product and create motivation for people to buy. Advertising alone, however, does not get customers. It simply catches consumers’ attention, gets them to walk up to a shelf, and make an impulsive purchase. However, getting the customer back requires a more creative marketing approach. There are several ways to research consumers’ behaviors, likes, and dislikes. The most popular method is tests and surveys, both before and after a product is introduced. Telephone surveys are very common, but they take several thousand calls to get a substantial number of responses to work with. Along with those, written questionnaires and samples, either handed out in stores or sent by mail, are effective tests to see if consumers like a product or not. The reactions to the samples, results of questionnaires, and number of participants are all recorded as The effects of 3 a part of the researching process to come up with effective ads. All of this da ta ... Free Essays on Advertising's Affect on Kids Free Essays on Advertising's Affect on Kids The effects of 2 People see advertisements all around the globe that attempt to lure consumers to buy products. Advertisements are placed in newspapers, magazines, schools, and on billboards everywhere. According to marketing consultants Stan Rapp and Tom Collins, on a typical day, an average American sees over 5,000 advertisements a day (Gay, 1992). Many questions arise about these advertisements, such as â€Å"Is advertising deceptive? Does it create or perpetuate stereotypes? Does it create conformity? Does it create insecurity in order to sell goods? Does it cause people to buy things that they really don’t need?†(Alexander & Hanson, 1993, p. 240). Advertisers use specific methods to target teen consumers, but these methods are not always successful or ethical. Advertising is giving the general public information about new goods and trying to increase overall sales, which increases the efficiency of the nation’s economy. It is supposed to be a significant way of getting the point across about a product and create motivation for people to buy. Advertising alone, however, does not get customers. It simply catches consumers’ attention, gets them to walk up to a shelf, and make an impulsive purchase. However, getting the customer back requires a more creative marketing approach. There are several ways to research consumers’ behaviors, likes, and dislikes. The most popular method is tests and surveys, both before and after a product is introduced. Telephone surveys are very common, but they take several thousand calls to get a substantial number of responses to work with. Along with those, written questionnaires and samples, either handed out in stores or sent by mail, are effective tests to see if consumers like a product or not. The reactions to the samples, results of questionnaires, and number of participants are all recorded as The effects of 3 a part of the researching process to come up with effective ads. All of this da ta ...